Note to moderator

Dear Sir/Madam,

For my A2 media coursework I was asked to create a music video and complete two ancillary tasks. For my main task I chose create a video for the song "Dancing on Nails" by We Are Harlot, and created a digipak and magazine advertisement in order promote this video. For the main task I worked with James Davenport. Please use the labels in order to help you navigate your way though the blog.

Kind Regards,

Abigail Way                                                        Student number: 6236
Edgbarrow School                                               Centre Number: 5111

Final Products

Evaluation Q4 Final

Evaluation Q4 on Popplet by Abby Way

To edit this evaluation I added in the technical names of the equipment and spell checked everything over.

Evaluation Q3 Final

For the final evaluation I again did a spell check and added in some further analysis to my points.

Evaluation Q2 Final

https://www.emaze.com/@AFCIWCRQ/evaluation-q2

For the final copy I spell checked my work and readjusted the size of text and images so it looked more presentable.

Evaluation Q1 Final

Wix of Evaluation Q1

To update this from the last draft I made spell checks and added in other points I thought of relating to each of the sub-questions.

Dancing on Nails- We are Harlot A2 Media Video

For this video I tried to add an age rating while uploading and switched a few of the beginning sequence shots around to fit the pace of the music better.

Evaluation Q2- Draft 1

eMaze- Evaluation Q2

Evaluation Q3- Draft 1

Evaluation Q3- initial ideas

Update

Today I have been working on starting Evaluation Q2 on the presentation eMaze.

Focus group 2

Evaluation Q1 draft 1

Evaluation Q1 using wix
(I have explained the conventions of the video in sub pages to the home page)

Final Poster

Based on audience feedback I changed the font of the title in order to suit the digipak product. I also changed the font of the line saying 'includes in order to make it appear more interesting'.

Final Digipak

Based on audience feedback I I changed the writing of the back cover to be capital letters in the song titles. Furthermore, I changed the colour of the banner to suit the poster as well in order to make it continuous. Otherwise the audience said they liked this digipak.

Directors commentary

Directors Commentary:

Start of video black and white effect:

We chose this as a starting effect as we thought it looked nice to symbolize setting up the song, then when the drum kicks in is where there is a fade to colour in order to represent the music coming to life.

Blurry shot:

We then inserted a blurry shot where the singer walks in in order to make the writing of the band title and name of the song more visible.

“When all the lights go down” fade to black:

We chose to use a fade to emphasize this song and also to represent a change from one mood to another as this is where the main story of temptation comes in.

“You let the animal out” reverse zoom x3:

We used the reverse zoom here to emphasize the line and give the impression of something coming out of the singer. We used light rays effect to re-emphasize this idea and repeated the effect three times from different angles to match the beat of the music.

Slow mo on nail sting shot:

We used this effect in order to make the shot seem more dramatic in the way that the nails dropped.

“With every beat we’re getting closer”:

For this line we zoomed in the used a fade effect into the next scene in order to match the lyric meaning and make the performance seem more interesting.

“You got something worth exploring”:

I thought because this line is slow and eerie compared to the rest of the music we should use a long take of a close up on the singer to make it more intense. At first we used black and white but this did not seem to work with the video, therefore we changed it to a bad movie filter as it looked better and suited the eerie feeling the audience gains from the music.

Slow mo fall on bed:

The drop on the bed matched the drop in the beat of the music and it kind of makes the viewer feel relieved as we can see the lead male getting what he wants at least. We chose to do it in slow mo in order to match the rhythm of the music.

Black and white at end:

We chose to use the black and white effect at the end to represent the song finishing and the music dying. I think it is effective as it links the end of the song to the beginning to create a sense of repeatability.

Colour corrector throughout:

We used a colour corrector on the images in order to make them a bit darker to suit the rock genre in a low key lighting. We also used this filter in order to create continuity of lighting throughout the piece.

Audience feedback on ancillaries

From the audience feedback I shall make my final improvements and use this feedback to help me in future projects.

Evaluation Q4 draft 1

Evaluation Q4 by Abby Way

Progress log

Today I carried on with drafts of my Evaluations Q1&4. Furthermore, I carried on making my directors commentary of my video. I made some changes to my poster and digipak based on audience feedback I gained in the holidays which I shall upload soon. I still need to do an final focus group of my video to gain some final feedback.

Progress log

Today I started working on my evaluation for question one and creating a directors commentary to explain some features of my work.

Evaluation question 4- initial ideas

Evaluation question 2- initial ideas

Evaluation question 1- initial ideas